How it works

From company name to campaign, in four steps.

The whole point is skipping the blank page. Populica does the research; you direct the strategy.

01

Tell us about your business

Company name, website and sector. Pick the Marketing Agency pack, or describe any other business in one line and the research adapts to it.

02

We research your audiences

An AI research pass generates 8–16 realistic, sector-specific personas, not generic filler: genuinely differentiated buyers with objections and tone.

03

Build the campaign

A six-step studio (setup, audiences, strategy, creative, channels, launch doc), pre-filled and product-locked, with an AI strategist drafting each field.

04

Generate on-brand creative

Draft finished ad mockups per audience, edit them with plain-English instructions, and adapt any asset to a new placement format in seconds.

Real screenshot: the launch document with total budget, engagement model, audiences and the strategy brief

Real screenshot: a researched persona card with its portrait, category affinity and the objection that stops them buying

Real screenshots, not mockups: the launch document a campaign ends in, and one of the researched personas behind it.

Inside the studio

This is the actual product, not a mockup.

Every capture below comes from one real campaign built end to end in Populica: a Tampa Bay agency selling a local SEO retainer. Nothing here was staged or redrawn.

Step 3 · Strategy

The brief writes its first draft, you edit it

Positioning, audience insight, big idea, promise, reason to believe and tone, all drafted against the product you locked and the audiences you picked. The compliance block underneath comes from the sector pack and cannot be edited away.

The strategy step: six brief fields drafted by the AI strategist, with the sector compliance block below

Step 4 · Creative

An ad per audience, built from that audience's objection

Headline, body, CTA and a finished visual for each persona, in English and Spanish. Edit the image with a plain sentence, or adapt it to another placement without starting again. The red line at the bottom is what this persona must never be told.

The creative step: ad copy in two languages and a generated feed ad with the headline and CTA composited in

Step 5 · Channels

Budget split, flight plan and named places to show up

A recommended channel mix you can drag to adjust, the monthly spend it implies, a three phase flight plan, and real sponsorship and event candidates for the sector. They are candidates to verify, not bookings.

The channels step: budget sliders, a donut of the mix, a flight plan and named sponsorship candidates

Any time · Persona interview

Ask the audience before you spend on it

Every persona can be interviewed in character, or put in a three way focus group that disagrees with itself where the profiles genuinely diverge. It is a synthetic composite for pressure-testing an angle, and the panel says so on screen.

The persona interview panel: a synthetic buyer answering in character about what would stop them buying

Build this for your own company, free →

Features

One workspace, every layer of the campaign.

Real audience research

Not a fixed persona template. Every company gets audiences researched for its own sector, niche and positioning.

Six-step campaign studio

Setup → audiences → strategy → creative → channels → launch doc. Every field is product-locked so nothing drifts off-brief.

On-brand ad creative

Draft finished-mockup ad images per persona, edit them in plain English, and re-adapt any asset to a new aspect ratio.

Persona interviews

Chat with any researched persona in character, pull an analyst read on the data, or convene a focus-group panel that disagrees on purpose.

Companies & projects

Run multiple companies from one login, and split each company into projects for different business lines or campaign workstreams.

Launch documents

A print-ready campaign brief: budget flow, KPI targets, channel mix, sponsorship candidates and an AI executive summary, all in one export.

Researched, not templated

Personas you can interview.

Every company gets its own researched audience set, drawn as two-ink riso portraits. Chat with any of them in character, or convene a focus group that disagrees on purpose.

Riso portrait of a restaurant-owner persona — P3 · OWNER-OPERATOR
“I don’t have time for marketing that doesn’t pay rent.”

Riso portrait of an e-commerce founder persona — P1 · DTC FOUNDER
“Show me the channel math before the moodboard.”

Riso portrait of a marketing manager persona — P7 · AGENCY LEAD
“My client asks why. I need the answer ready.”

Riso portrait of a contractor persona — P5 · TRADES PRO
“Referrals built this business. Ads better respect that.”

Pricing

Simple tiers, room to grow.

Start free: create your account, add one company, and get a full researched audience set plus 10 ad drafts, no card, no trial clock. Upgrade only when you need more room. Save 20% on annual billing. Payments run on Stripe; upgrade or cancel any time from inside the app.

Free

$0

Prove it works on your own company.

✓ 1 company · 1 project
✓ 1 audience research run / month
✓ 10 AI creative drafts / month
✓ Full 6-step campaign studio
✓ Persona chat (20 messages / month)

Start free →

Starter

$19/mo

For one business, run properly.

✓ 1 company · 3 projects
✓ Re-run research any time (5 / month)
✓ 50 AI creative drafts / month
✓ Image editing & placement variations
✓ Unlimited persona chat

Start free →

Pro

$49/mo

For teams running several brands.

✓ 5 companies · unlimited projects
✓ Unlimited audience research
✓ 250 AI creative drafts / month
✓ Campaign-platform visual consistency
✓ Priority support

Start free →

Agency

$129/mo

Run it for every client you have.

✓ Unlimited companies & projects
✓ Unlimited research & drafts
✓ Client-ready launch documents
✓ Team access per client
✓ Dedicated onboarding

Start free →

From the blog

Practical writing on audience research and campaign strategy, plus honest comparisons to the other tools marketers use.

Know your audience
before you write
a single headline.

From company name to campaign, in four steps.

Tell us about your business

We research your audiences

Build the campaign

Generate on-brand creative

This is the actual product, not a mockup.

The brief writes its first draft, you edit it

An ad per audience, built from that audience's objection

Budget split, flight plan and named places to show up

Ask the audience before you spend on it

One workspace, every layer of the campaign.

Real audience research

Six-step campaign studio

On-brand ad creative

Persona interviews

Companies & projects

Launch documents

Personas you can interview.

Five audiences. Five completely different ads.

Simple tiers, room to grow.

From the blog

Populica vs Using ChatGPT Directly for Campaign Planning

Why Most Buyer Personas Never Get Used After the Kickoff Meeting

How to Brief a Six-Step Campaign When You Only Have a Company Name and a Website

Give the wizard a real company to work with.

Know your audiencebefore you writea single headline.

From company name to campaign, in four steps.

Tell us about your business

We research your audiences

Build the campaign

Generate on-brand creative

This is the actual product, not a mockup.

The brief writes its first draft, you edit it

An ad per audience, built from that audience's objection

Budget split, flight plan and named places to show up

Ask the audience before you spend on it

One workspace, every layer of the campaign.

Real audience research

Six-step campaign studio

On-brand ad creative

Persona interviews

Companies & projects

Launch documents

Personas you can interview.

Five audiences. Five completely different ads.

Simple tiers, room to grow.

From the blog

Populica vs Using ChatGPT Directly for Campaign Planning

Why Most Buyer Personas Never Get Used After the Kickoff Meeting

How to Brief a Six-Step Campaign When You Only Have a Company Name and a Website

Give the wizard a real company to work with.

Know your audience
before you write
a single headline.